{"id":5586,"date":"2020-10-06T18:42:36","date_gmt":"2020-10-06T16:42:36","guid":{"rendered":"https:\/\/www.ideacampionari.com\/?p=5586"},"modified":"2021-08-31T16:50:49","modified_gmt":"2021-08-31T14:50:49","slug":"midj-soft-fluid-identity","status":"publish","type":"post","link":"https:\/\/www.ideacampionari.com\/en\/midj-soft-fluid-identity\/","title":{"rendered":"Midj | Soft and Fluid Identity"},"content":{"rendered":"\n

Handicraft innovation, between local traditions and an ethical identity.<\/p>\n\n\n\n

Midj<\/strong><\/a> <\/strong>is a company made of values <\/strong>and technical synergy<\/strong>, a highly creative environment that in recent years has amplified its expertise, based on soft comfort, to encompass more and more the fluid lines of design.
A transformation that finds its complementary know-how in Idea Campionari’s processing<\/strong> methods, in order to recreate a transversal and flexible sample collection<\/strong>.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Innovative materials and colours guide Midj’s products to become a benchmark in the interior design <\/strong>industry, revising its origins as a supplier of upholstered furniture and achieving collaboration with renowned designers and world-famous architects.<\/p>\n\n\n\n

The company’s products range therefore deserves a sample book that transcends <\/strong>standards, able to adequately represent chairs, stools, tables and complementary items, amidst a historical moment in which furniture welcomes new dimensions<\/strong> of everyday life.<\/p>\n\n\n\n

Being able to gather in a single solution the multiple materials, the variety of colours and textures present is a challenge that Idea Campionari has accepted positively, after several years of cooperation on Midj’s image.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

A materic panorama made of nuances and multiple processes, enclosed in the desired collection of samples.<\/p>\n\n\n\n

Inside the full-bodied Midj box, you can find a summary of all the possible workmanship developed by Idea Campionari, through specialised services, skilled handwork and cutting-edge technology.<\/p>\n\n\n\n

The main characters in this identity set are the fabrics <\/strong>and leathers<\/strong>, presented with files and swatches sorted by type and colour. Furnishings most representative materials go through a process running from the initial cut <\/strong>to the final sorting.<\/p>\n\n\n\n

At the same time, other complementary and equally important finishes are also handled according to Midj’s business concept: from wood <\/strong>to plastics<\/strong>, from silicones <\/strong>to metal<\/strong>, rigid samples receive an equally high level of attention, with silk-screen<\/strong> printed coding on samples of both classic and tubular shape, pleasing to touch and to look at.<\/p>\n\n\n\n

The actual structure of the sample book is built up of different paper <\/strong>converting processes, with boxes, folders and drawers specifically intended for the different reference sectors for the materials.<\/p>\n\n\n\n

Customised packaging that encloses the project recalls Midj’s signature colours, white and red, in a refined essentiality<\/strong> that speaks in a language belonging to contemporary design, already approaching potential future transformations.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Handicraft innovation, between local traditions and an ethical identity.
\nMidj is a company made of values and technical synergy, meeting Idea Campionari’s flexibility.<\/p>\n","protected":false},"author":4,"featured_media":5580,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55],"tags":[56],"class_list":["post-5586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorizzato-en","tag-campionario-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ideacampionari.com\/en\/wp-json\/wp\/v2\/posts\/5586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ideacampionari.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ideacampionari.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ideacampionari.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ideacampionari.com\/en\/wp-json\/wp\/v2\/comments?post=5586"}],"version-history":[{"count":1,"href":"https:\/\/www.ideacampionari.com\/en\/wp-json\/wp\/v2\/posts\/5586\/revisions"}],"predecessor-version":[{"id":5587,"href":"https:\/\/www.ideacampionari.com\/en\/wp-json\/wp\/v2\/posts\/5586\/revisions\/5587"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ideacampionari.com\/en\/wp-json\/wp\/v2\/media\/5580"}],"wp:attachment":[{"href":"https:\/\/www.ideacampionari.com\/en\/wp-json\/wp\/v2\/media?parent=5586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ideacampionari.com\/en\/wp-json\/wp\/v2\/categories?post=5586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ideacampionari.com\/en\/wp-json\/wp\/v2\/tags?post=5586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}